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Llew Mejia Illustration/Surface Design

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Participated in the Young One’s ad competition last year, and got second place. Pretty awesome opportunity, but we were supposed to redesign Stride gum to appeal to a younger audience because they were underselling to teens, so me and a team c…

Participated in the Young One’s ad competition last year, and got second place. Pretty awesome opportunity, but we were supposed to redesign Stride gum to appeal to a younger audience because they were underselling to teens, so me and a team came up with illustrative motifs that would go inside and out of the package to differentiate it on the rack and give it a more teenage feel. I guess they took the idea, because shortly after I started seeing illustrations inside and out of the Stride packs, thanks guys.

July 10, 2013
Source: http://llewmejia.tumblr.com
Tags stride, gum, company, corporate, advertisement, advertising, campaign, illustration, black, white, ink, drawing, doodle, llew mejia, lowbrow, art, pen, illustrator, artists on tumblr, candy, funky, design, lettering, typography, letters
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