Participated in the Young One’s ad competition last year, and got second place. Pretty awesome opportunity, but we were supposed to redesign Stride gum to appeal to a younger audience because they were underselling to teens, so me and a team came up with illustrative motifs that would go inside and out of the package to differentiate it on the rack and give it a more teenage feel. I guess they took the idea, because shortly after I started seeing illustrations inside and out of the Stride packs, thanks guys.
Source: http://llewmejia.tumblr.com